A good brand creates trust. Trust creates loyalty. A strong brand advertises itself: Recruiting customers instead of advertising to customers. Branding is the way to go: Profiling the face of the brand, conveying the feeling of honesty, security, orientation and thus initiating the interplay of associations and emotions in the minds of customers. Brand becomes identification.
You can hardly shout "Here" more effectively. Be the name giver for an arena, stadium or event. Positively associated because it´s prominently placed at the venue. The most sustainable way to penetrate the general public's consciousness. Being in front of everyone's eyes and on everyone's lips. Optimization of interest by enormous lead generation.